About Us

3D Robotics develops innovative, flexible and reliable personal drones and UAV technology for everyday exploration and business applications.

3DR’s UAV platforms capture breathtaking aerial imagery for consumer enjoyment and data analysis, enabling mapping, surveying, 3D modeling and more. Our technology is currently used across multiple industries around the world, including agriculture, photography, construction, search and rescue and ecological study. 3DR is committed to bringing the power of UAV technology to the mainstream market.

Founded in 2009 by Chris Anderson, founder of DIYDrones.com, and Jordi Munoz, 3D Robotics is a VC-backed startup with over 180 employees in North America and more than 28,000 customers worldwide. Headquartered in Berkeley, CA, 3DR operates engineering facilities in San Diego and manufacturing in Tijuana, Mexico.

Our Core Principles


First and always, we are innovators – bringing breakthrough technology to the mainstream marketplace.

Open Source

Backed by the efforts of thousands of Pro-Am enthusiasts, we are committed to contributing to the open source development community.


We continually improve our platforms and products based on rigorous beta-testing and user feedback.

Our Leaders

  • Chris Anderson , Co-Founder and CEO

    Chris Anderson is the co-founder and CEO of 3D Robotics and founder of DIY Drones. From 2001 through 2012 he was Editor in Chief of Wired Magazine, AdWeek’s “Magazine of the Decade” (2009). Before Wired Chris was with The Economist for seven years, and prior to that spent six years at the two leading scientific journals, Nature and Science.

    Chris is the author of two New York Times bestselling books, The Long Tail and Free, and in 2013 published Makers: The New Industrial Revolution. He was named to the “Time 100,” the newsmagazine’s list of the 100 most influential people in the world (2007), and in 2013 was named among both Time Magazine’s “Tech 40—The Most Influential Minds In Technology” and Foreign Policy Magazine’s “Top 100 Global Thinkers.”

    In his “misspent youth” Chris played a bit part in the D.C. punk scene, and a band called REM. Not that REM.

    He lives in Berkeley, California, with his wife and five children.

  • Jordi Munoz , Co-Founder

    Jordi Muñoz is co-founder and CTO of 3D Robotics. He was born in Ensenada, Mexico, and raised in Tijuana. He studied briefly at Ensenada’s Center for Technical and Higher Education before moving to southern California in 2007, where in his free time he designed and built his first drone. The autopilot ran on circuitry he lifted from a Wii remote.

    Soon Jordi was making a living off his ingenuity. He hacked a toaster that he bought at Target, turned it into a reflow oven, and set up a small manufacturing facility in his apartment, designing UAV parts and selling them to pilots around the world.

    Jordi’s work impressed Chris Anderson—the two met virtually through the DIY Drones online community—who supported Jordi with an initial $500 check. Chris continued to advise Jordi’s production efforts over email, and in 2009 the two co-founded 3D Robotics. In 2012, Chris quit Wired to join Jordi full time.

    Jordi lives with his family in San Diego

  • Andy Jensen , CFO

    Andy wrote his first computer program on an Apple IIe at the age of 8 and his passion for new technology has continued ever since. Since joining 3D Robotics in 2013, he has fallen in love with UAV technology.

    Prior to joining 3DR, Andy served as SVP of operations for GoalMine, a San Francisco-based startup that provides consumers with access to investing and saving tools. Prior to GoalMine, Andy spent seven years overseeing finance and operations for McMaster-Carr, a large industrial supply company that provides parts to manufacturing plants and commercial facilities worldwide.

    Graduating with dual honors degrees in English and Spanish from University of Utah, Andy received his MBA from the Wharton School of Business and an MA in International Relations from the University of Pennsylvania.

    When he’s not out flying drones, Andy can be found writing some sweet SQL queries, at a baseball game, or hiking with his wife and daughters.

  • Tim McConnell , Head of Hardware Engineering

    Tim McConnell, director of engineering, is responsible for engineering and product development at 3DR’s San Diego facility. Possessing over 25 years of experience developing robotics and embedded systems, Tim oversees project execution, engineering processes and coordinates activities between 3DR’s engineering department and the manufacturing facility in Tijuana.

    Tim’s background in robotics began with his bachelor’s thesis project at MIT, where he developed a calibration scheme for robots for the aircraft industry. Since then, he has managed multiple robotic development projects at Vision Robotics Corporation, specializing in autonomous, stereo vision based, mobile robots for commerce, agriculture and government.

    Prior to joining 3D Robotics in 2013, Tim served as EVP Engineering at Solekai Systems, running an 80-person engineering department in the consumer electronics and machine-to-machine areas. Tim also held management and engineering positions at Wind River, Doctor Design, AP Labs and Linkabit.

    Tim received his bachelor’s and a master’s degrees from MIT. When Tim is not developing hardware and software for 3DR or spending time with his wife and three daughters, he can be found running in San Diego canyons, swimming or kayaking in La Jolla cove, or skiing anywhere he can manage.

  • John Cherbini , VP of Sales and Marketing

    John Cherbini has served as vice president of Sales and Marketing for 3D Robotics since January 2013. John leads enterprise delivery as well as online and channel sales and services for customers worldwide.

    With more than a decade of experience overseeing complex global product strategy and development at IBM, John led the product management of enterprise storage hardware and software products delivering more than $850M in annual revenue. Earning over $100M in gross revenue in the first year, John managed product integration and offerings of a new IBM acquisition. Previously, he oversaw the Wal-Mart development relationship with IBM for mid-range storage products.

    Coming from a long background in hardware, software and services, John came to 3D Robotics after five years of operating and integrating 3DR products into his own projects. His early grasp of the commercial enterprise applications of the 3DR platform is helping him build scalable sales and product processes to drive rapid business growth.

    John earned a Master’s of Science from the University of Arizona in Tucson, AZ.

    A recent transplant to the Bay Area, John, his wife and two kids have enjoyed exploring their new surroundings. Usually with a copter in tow.

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Our Offices

San Diego

The hottest startup in San Diego, our sunny SoCal office houses our talented hardware engineering team along with our flight operations crew. Located only a half hour from our manufacturing facility in Tijuana, this bustling campus is where much of the magic happens.


3DR North is located in the heart of West Berkeley, a community known for its vibrant and diverse culture. This location is home to some of our core business functions, including operations and marketing, along with a growing team of R&D engineers.


The heart and soul of our manufacturing operations and call center, “3DR TJ” is our largest campus. The TJ team is dedicated to testing and shipping products and providing world-class customer support.